Safety by Choice, Not by Chance
At Sinclar, safety is rooted in our core values. We are focused on the continuous improvement of safety systems and processes, and on individual accountability – essential to our operations and you.
We have established a culture of safety in the workplace and encourage our team to lead by example. Family is a core value of Sinclar, which is why our number one goal is to ensure that at the end of every workday, people can go home to their families safely.
Workplace Health and Safety Policy Statement
Sinclar Group Forest Products is committed to operating safely and providing everyone that works in the organization the right to a safe, healthy workplace. The prevention of workplace accidents, injury, illness, and disability is a priority and is part of Sinclar’s core values. Sinclar will provide a healthy and safe work environment for all employees, contractors, and other stakeholders doing business within the company and Sinclar will expect a reciprocal commitment to safety and safe work practices. Health and safety practices are integrated into the company’s core values, culture, overall business management, operational and maintenance procedures, and planning processes. Sinclar strives to be a top quartile industry leader in accident and injury prevention and focus on continuous improvement of health and safety.
We Are Worth It Safety Engagement Campaign Earns National Recognition
Sinclar is proud to share that our We Are Worth It Safety Engagement Campaign has been recognized with a Bronze Award of Excellence by the Canadian Public Relations Society (CPRS) for Employee Engagement and Internal Communications Campaign of the Year.
This national recognition reflects a campaign that was built from the ground up, by our employees, for our employees with one clear purpose: To make safety personal.
We Are Worth It began with a powerful question: “Safety. What’s in it for me?”
The answer—everything—challenged us to rethink safety not as a set of rules, but as a reflection of what matters most in our lives.
We Are Worth It is a grassroots safety engagement campaign developed internally to strengthen connection, ownership, and personal meaning in safety. Designed and delivered by a committee of Sinclar employees, the campaign demonstrates how authentic leadership, employee voice, and clear messaging can shift safety from compliance-based thinking toward an interdependent safety culture rooted in care, values, and personal responsibility
Through leadership training, crew talks, and a company-wide engagement initiative, employees were invited to share their own reasons for working safely: their families, health, future goals, and the moments that define their lives beyond work.
The results were both meaningful and measurable:
- Nearly 300 employee submissions, representing stories from across all sites
- Strong participation across roles and operations
- Improved alignment, engagement, and shared ownership of safety
- Measurable positive movement in safety perception scores
More importantly, the campaign strengthened something less tangible, but even more important: Connection.
By creating space for storytelling and reflection, We Are Worth It helped build a stronger, more connected safety culture. One where employees look out for themselves and one another because they care.
This work reflects Sinclar’s core values of Leaders, Family, and Community, and demonstrates how authentic leadership and employee voice can drive real cultural change. Safety matters because we matter.
Partners in Safety
To achieve our health and safety goals, we are active partners with the following industry and provincial safety organizations.
BC Forest Safety Council
The BC Forest Safety Council is the Health and Safety Association for BC’s forestry industry. Their vision is to see every forestry worker goes home safe – everyday. They support the safety of our employees by providing resources, information, education, and training for forest harvesting, sawmills, and wood pellet manufacturing throughout BC.
Our lumber, pellet, and woodlands operations are SAFE Certified with the BC Forest Safety Council. SAFE Certification is an industry-wide safety initiative designed to assist companies to continuously improve their safety performance and to evaluate company safety programs to industry standards.
Manufacturing Advisory Group (MAG)
The Manufacturing Advisory Group (MAG) is the BC sawmill industry’s safety working group that seeks to analyze emerging trends and issues within sawmill operations, leverage shared experiences and develop technological, process and safety management solutions to consistently and continuously improve safe operational performance for the BC sector to secure a trusted and respected competitive position in a global marketplace. There is no competition in safety. Together traditional sawmill competitors share the best safety practices to support a quest for zero incidents so that every worker may go to work each shift and return home safely to his/her family and community.
Wood Pellet Association of Canada (WPAC)
Safety Committee
The purpose of the WPAC Safety Committee is to improve the pellet industry’s collective environment, health, safety and sustainability performance; to create a reputation with regulatory authorities and the public as an industry that is highly effective at managing environment, health, safety and sustainability; and to learn and share best practices regarding environment, health, safety and sustainability.
The Executive Health and Safety Council
of BC
The Executive Health and Safety Council of BC represents leaders of industry and organizations in British Columbia committed to creating and adopting practices that value health and safety. It is founded on the principle that the effective management of health and safety is essential to long term success, profitability and sustainability. By supporting this charter, senior executives commit themselves to working towards the goal of being corporately sustainable and demonstrating leadership in their communities.
